Web design company in Richmond—that’s where my day begins and ends. Being part of a creative team that builds meaningful digital experiences is both exciting and structured. Many people wonder what really goes on behind the scenes when a website is created. To give you a closer look, here’s how a typical day in my workflow unfolds.
In this blog, I’m taking you inside a typical day in my workflow as a web designer. You’ll see how ideas transform into wireframes, how designs evolve with feedback, and how everything eventually gets ready for development.
Morning: Research and Strategy
My day usually begins with research. While many people think web design starts with graphics, it actually starts with questions. Before I draw a single line, I need to understand the brand, the audience, and the goals of the project.
Some key tasks during this phase include:
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Reviewing the client’s business objectives
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Analyzing competitors’ websites to identify strengths and weaknesses
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Mapping user personas—who the website is for and what problems it solves
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Gathering design inspiration aligned with the brand’s identity
For example, if a local restaurant in Richmond approaches our team, the strategy session might focus on attracting more dine-in customers, improving online reservations, or showcasing menu items with vivid visuals. By grounding design in strategy, the website doesn’t just look appealing—it works to achieve real business goals.
Midday: Wireframes and Structure
Once the research is clear, I move to the next step: wireframing. Think of wireframes as the skeleton of a website. They’re simple layouts that define the structure of a page without getting lost in colors or fancy effects.
During this stage, I ask practical questions:
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Where will users land first?
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How will they navigate through services or products?
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What’s the logical flow from one page to another?
For instance, an e-commerce site wireframe would highlight product categories, a clear search bar, and a smooth checkout pathway. By laying this foundation, both clients and designers get a clear sense of how the website will function before diving into visuals.
Afternoon: Design and Creativity
This is the part most people imagine when they think of web design the creative work. With wireframes as a guide, I open up tools like Figma or Adobe XD and start shaping the visual identity.
Here’s what happens during this stage:
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Choosing a color palette that resonates with the brand’s voice
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Testing typography for readability and style consistency
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Adding images, illustrations, or icons to enhance storytelling
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Designing buttons and call-to-actions (CTAs) that naturally guide users toward conversions
For example, a healthcare provider in Richmond may need a calming color palette (think blues and whites), clear typography for readability, and approachable imagery that builds trust. On the other hand, a modern startup might lean toward bold colors, dynamic layouts, and striking graphics.
Working at a web design company in Richmond also means collaboration. While I’m designing, I often check in with developers to confirm that the layouts, animations, or interactions I’m planning are practical to build. This teamwork ensures that creativity aligns with functionality.
Late Afternoon: Feedback and Iteration
No design is ever perfect on the first draft. Once I prepare initial designs, I share them with the client for feedback. This stage is all about iteration—making adjustments based on suggestions while ensuring the design still follows best practices.
Typical feedback includes things like:
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Adjusting colors or fonts to match the brand style more closely
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Shifting elements for better visual balance
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Adding or removing sections based on client priorities
Iteration can be challenging because clients sometimes request changes that may not align with usability principles. Part of my role is to explain design decisions in a way that shows how they benefit the user experience. This back-and-forth process sharpens the design, making it more polished and effective.
Evening: Preparing for Development
By the end of the day, it’s time to hand off designs to the development team. This involves much more than just sharing files—it’s about ensuring clarity and organization.
The handoff process includes:
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Organizing design assets (logos, images, icons, etc.)
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Preparing a style guide with fonts, colors, and spacing rules
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Using platforms like Figma or Zeplin so developers can inspect design details directly
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Noting responsive design rules for different screen sizes (desktop, tablet, mobile)
This stage is where design and development intersect. When done right, the transition from visuals to live code is smooth and efficient.
Behind the Scenes: The Tools That Keep Me Productive
While the workflow itself is important, the tools we use also shape the process. Some of the most common ones in my daily routine are:
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Figma/Adobe XD for design mockups
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Trello/Asana for task management
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Slack/Zoom for client and team communication
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Google Analytics for performance review (post-launch)
These tools keep projects organized and ensure that nothing gets lost in the shuffle.
Why This Workflow Matters
The beauty of this process is that it balances structure with creativity. Without research, designs may look good but fail to solve business challenges. Without iteration, designs may be beautiful but not functional. And without proper handoff, even the best designs may never translate into a working website.
By following this workflow every day, I make sure that the websites I help create are not only visually engaging but also purposeful, user-friendly, and scalable for future needs.
Final Thoughts
Being part of a web design company in Richmond means my day is filled with both structure and creativity. Each project is different—some focus on e-commerce, others on services or branding—but the workflow remains consistent. It’s this mix of research, design, feedback, and collaboration that turns ideas into digital experiences.
At the end of the day, web design isn’t just about making things look pretty. It’s about creating online spaces that communicate clearly, function seamlessly, and help businesses thrive in a competitive digital world. And for me, that’s what makes every day in this workflow both challenging and rewarding.
